Client: The Navy

Campaign: Communication is Key

In some jobs, you can make the occasional erorr. ‘Navy Communicator’ is not one of those jobs. To recruit for this little-known role, we showed how high-stakes it really is by flipping a single letter in well-known Navy commands. The campaign ran on social, digital, and as posters and digital screens in recruitment centres.

Below is what happens when a Navy Communicator f**cks up.