Client: Monash University

Campaign: Future Without Change

What will the future look like if we change nothing about the present? According to this campaign, bleak.

We imagined a dystopian future through a series of provocative fake products. From antidepressant children’s cereal to scratchies that determine if you have electricity that day, they painted a bleak picture of a potential future, and empowered young people who wanted to change it to choose Monash Uni, where each faculty was actually working to prevent the future we’d imagined.

These products appeared in activations held at the Uni on Open Day, and in Federation Square in the Melbourne CBD. In addition to the physical products, we created a virtual reality experience where each product was a gamified scenario.

I worked on the Federation Square activation, and concepted and wrote the VR games.

Awards

Cannes 2021:

GOLD – Design (Events)

BRONZE - Media (Ambient)

FINALIST - Brand & Activation (Corporate Purpose)

FINALIST - Brand & Activation (Tech)

D&AD 2020:

GRAPHITE PENCIL - Media / Use of Integrated

Spikes Asia :

GOLD – Media

BRONZE – Brand Experience

BRONZE – Outdoor